Events

Overview

The SODOO Events module lets you manage your physical and online events from start to finish. It offers a comprehensive solution for conferences, seminars, workshops, webinars, product launches and corporate meetings. Thanks to the website integration, your events are published automatically and attendees can register online.

Why SODOO Events?

• End-to-end management: Planning, ticket sales, registration, check-in and follow-up on one platform
• Website integration: SEO-friendly event pages are created automatically
• Online payment: Credit card, bank transfer and other payment methods
• CRM link: Attendees are added automatically as leads/contacts
• Multiple events: Manage unlimited events at the same time

Event Types Compared

A Typical Event Life Cycle

SODOO Events - follow event states in the kanban view

Creating an Event

The step-by-step process for creating a new event.

Basic Information

1. Go to the Events → New Event menu
2. Enter the event name (e.g. "2026 Technology Summit")
3. Choose the event type (Conference, Seminar, Workshop, Webinar)
4. Set the start and end date/time
5. Choose the time zone (Europe/Istanbul for Türkiye)
6. Choose the organising company/department

Venue Settings

Event Types and Features

Website Integration

Events are published on your website automatically:

• SEO-friendly page: In the /event/event-name-slug format
• Event calendar: All events are listed on the /events page
• Online registration form: Ticket choice and payment
• Location map: Google Maps integration
• Social sharing: Facebook, Twitter, LinkedIn buttons
• Programme display: Sessions and speakers

Events in the list view — date, venue, number of registrations and stage

Ticket Management

Offer flexible pricing by creating different ticket types and optimise revenue management.

Creating Tickets

1. Go to the Tickets tab on the event page
2. Create a new ticket type with Add a line
3. Enter the ticket name, price and number of seats
4. Set the sales start and end dates
5. Add a description if needed (what the ticket includes)

Ticket Types

Pricing Strategies

Promotion Codes

Run targeted campaigns by creating special discount codes:

1. Go to the Events → Promotion Codes menu
2. Create a code with New
3. Enter the code name (e.g. SPONSOR20, EARLYBIRD)
4. Choose the discount type: Percentage (%) or Fixed Amount (TL)
5. Set the validity date range
6. Set the usage limit (in total or per person)

Capacity Management

• Minimum: The minimum number of attendees needed for the event
• Maximum: The venue/technical capacity limit
• Per ticket: A separate capacity for each ticket type
• Waiting list: A waiting list once capacity is full

Registration and Attendee Management

Track attendee registrations, confirm them and check attendees in on the day of the event.

The Registration Flow

Attendee States

The event creation screen - manage attendee registration states and ticket details

Customising the Registration Form

Besides the standard fields you can add custom questions:

• Standard: First name, last name, e-mail, phone, company
• Custom questions:
  • Dietary preference (vegetarian, vegan, gluten-free)
  • T-shirt size (S, M, L, XL)
  • Areas of interest (multiple choice)
  • How did you hear about us? (single choice)
  • Special note (free text)

Check-in Methods

Attendance Certificate

Automatic certificate sending after the event:

• A personalised certificate in PDF format
• Attendee name, event name, date
• Verification by QR code
• Automatic sending by e-mail
• A link for sharing on LinkedIn

Sessions and Track Management

Track (parallel stream) and session management for multi-session conferences.

The Track Concept

A track represents a group of sessions running in parallel:

• Example: "AI Track", "Cloud Track", "Mobile Track"
• Each track takes place in a different hall
• Attendees can move between tracks
• Each track can have its own coordinator

Creating a Track

1. Go to the Sessions tab on the event page
2. Create a new track with Add Track
3. Choose the track name, description and colour
4. Assign the related hall/room

Creating a Session

Speaker Management

Define the speaker profiles:

• Profile: First name, last name, photo, biography
• Title: Company and position
• Social media: LinkedIn, Twitter
• Assignment: Which session they will speak in

Programme View

The programme is shown on the website automatically:

• Daily view (Day 1, Day 2...)
• Filter by track
• Speaker detail pages
• Favouriting sessions (for registered users)
• Building a personal programme

Online Event Management

Live stream integration for webinars, online conferences and hybrid events.

Supported Platforms

Zoom Integration

1. Settings → Integrations → Zoom
2. Connect your Zoom account with OAuth
3. Choose "Online" when creating the event
4. Choose Zoom Meeting or Webinar
5. The system creates the meeting and assigns the link automatically
6. The link is sent to registered attendees automatically

Online Event Features

Hybrid Event

Support physical and online attendance at the same time:

• Physical ticket: Attending at the venue
• Online ticket: Live stream only
• VIP hybrid: Access to both
• Live stream choice per session
• Questions and answers from both the hall and online

Sponsor Management

Define event sponsors, create packages and manage their visibility.

Sponsor Levels

Adding a Sponsor

1. Go to the Sponsors tab on the event page
2. Add a sponsor with Add a line
3. Choose a company or create a new one
4. Choose the sponsor level
5. Upload the logo (SVG or high-resolution PNG)
6. Enter the website URL

Managing Sponsor Benefits

• Logo placement:
  • Website (size and position by level)
  • Printed materials (invitation, poster, backdrop)
  • Slides between presentations
  • E-mail footer
• Physical rights:
  • Booth area (m²)
  • Speaking/demo time
  • VIP dinner invitation
  • Number of free tickets
• Digital rights:
  • Social media mentions
  • E-mail promotion
  • Access to the attendee list (GDPR/KVKK compliant)

Communication and Notifications

Communicate with attendees automatically and manually.

Automatic E-mail Flow

E-mail Templates

Customise the templates:

1. Settings → E-mail Templates
2. Choose the relevant template (Event - Registration Confirmation)
3. Edit the content in the HTML editor
4. Use the dynamic fields:
   • ${object.partner_id.name} - Attendee name
   • ${object.event_id.name} - Event name
   • ${object.event_id.date_begin} - Start date
5. Send a test and save

Bulk Messaging

Send messages to all attendees or to specific groups:

• Programme change: Notice of a session cancellation/change
• Last minute: Venue change, weather warning
• Special offer: Early registration for the next event
• Survey reminder: Feedback form

CRM Integration

Transfer event attendees to the CRM automatically and turn them into sales opportunities.

Automatic Lead Creation

Every event registration is processed in the CRM automatically:

• New attendee → a new lead/contact is created
• Existing contact → added to the event history
• If there is company information → linked to the account
• Areas of interest → added as tags

Lead Scoring

Sales Follow-up

The sales process after the event:

1. View the attendee list from the CRM
2. Filter the high-scoring leads
3. Assign them to a sales representative
4. Create a follow-up task
5. Create an opportunity

Reports and Analytics

Measure event performance, analyse trends and make decisions.

Key Metrics

The event detail page - view and manage all event information

Registration Conversion Funnel

ROI Calculation

Return on event investment:

• Revenue: Ticket sales + Sponsorship + Booth sales
• Cost: Venue + Catering + Marketing + Staff
• Net profit: Revenue - Cost
• ROI: (Net profit / Cost) × 100

Configuration

Customise the events module for your business.

General Settings

1. Events → Configuration → Settings
2. Configure the following options:
   • Default time zone
   • Automatic confirmation (after payment)
   • Waiting list enabled
   • Online payment integration
   • CRM integration

Event Categories

Categorise the events:

• Conference, Seminar, Workshop, Webinar
• Training, Networking, Launch, Celebration
• Default settings for each category

Venue Definitions

Define frequently used venues in advance:

• Venue name and address
• Capacity information
• Hall/room options
• Technical equipment list
• Contact details

Payment Configuration

Frequently Asked Questions (FAQ)