Lesson 7 · Communication and campaigns

E-mail, SMS, surveys, to the right people.

Goal of this lessonTo send the right message to the right people and measure the result.

Targeted communicationAudiencetag · filter · list1Messagee-mail · SMS2Sendingscheduled · tested3Resultsopens · clicks4Surveyfeedback5
The audience is chosen from contact records; every message sent and every answer given stays in the same person's history. Someone who unsubscribes is not sent to again.

  1. Choose the audience

    The audience comes from a contact filter or from Mailing Lists: "Ankara members", "2025 donors".

  2. Write the message

    A newsletter is built with the drag-and-drop editor in Email Marketing; a short announcement goes by SMS Marketing.

    A new mailing

    The mailing editor: subject, recipients and design on one screen.

    1. Measure the result

      Open, click and bounce rates show on the mailing; opinions are gathered with a survey.

      Mailings list

      Mailings: recipients, opens and clicks for every send.

      Consent and unsubscribing
      Mass messages need the recipient's consent (e.g. the national opt-in register and e-marketing law). Someone who unsubscribes drops off the list automatically; do not reverse that by hand.

      Check yourself

      Which apps send a newsletter and an SMS notice?
      Email Marketing and SMS Marketing.